Principal Consultant
Dr Malcolm Braithwaite CSci CChem FRSC.
After some 35 years in industrial management
and academe, Dr Braithwaite founded Resonato with the primary
objective of addressing the reputation issues that inhibit
public trust of science-based enterprises. Delivery of meaningful,
effective messages is best achieved from those intimately
involved in the conduct of the business of such enterprises,
but experience over some 20 years directly involved in reputation
enhancement, has taught the need to develop specific communication
techniques to interact effectively with each specific stakeholder
group.
Dr Braithwaite has held leadership positions
as CEO, Director, Business Manager, Technical Manager, and
Research Scientist across a number of SMEs in the chemicals
industry. He has proactively participated in the promotion
of enterprise, science and technology with various industry
and professional bodies including the Chemical Industries
Association, Royal Society of Chemistry, Society of Chemical
Industry, Understanding Science, Speak Out and Listen, Chemical
Industry Education Centre, and others. Interaction with local
and national Government agencies, including regulatory bodies,
has extended his experience across the stakeholder field.
In his most recent appointment, he led his company’s
reputation programme over a period of some five years, during
which the quality, effectiveness, and success was recognised
with nominations and awards from independent, industry bodies.
With an extensive personal experience, and access
to a network of specialists in the various relevant fields,
Dr Braithwaite can bring the necessary levels of input into
any company’s reputation management programme. The service
can be tailored to the needs and budget available and is particularly
aimed at SMEs.
Contact Dr Malcolm Braithwaite at
Resonato
Phone: +44 (0)7774 613733
E-Mail: mjb@resonato.co.uk |